Podcast
#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience
#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience
In the age of the internet, we have endless story-sharing opportunities at our fingertips. With the click of a button, your brand story can be easily accessible to anyone, anywhere, at anytime. But with this connection comes competition, especially when it comes to SEO.
There are countless stories being told by millions of organizations, and it’s a struggle to get noticed amongst your target audiences searching for content like yours.
I know what you’re thinking, “How can I publish what I think are fun, interesting and emotional headlines to draw a reader in, while also playing to the intellect of the internet search bots?” In this episode, we’re sharing how to balance the heart of storytelling with SEO.
Joining us is Arnie Kuenn, CEO of Vertical Measures and author of Content Marketing Works: 8 Steps to Transform Your Business, Accelerate! and the online marketing ebook The Future of SEO Trends in 2018 & Beyond. Arnie is an expert at finding the link between customer’s questions and how to make your business the answer. By utilizing search engine optimization, Arnie helps you bring your content to the top so that your brand story gets heard. Tune in today to learn about the power of SEO storytelling and how it can take your content marketing to the next level.
In This Episode, You Will Learn
- The power of SEO for your business storytelling
- How using simple phrases can help your story rise to the top of Google’s search pages
- The value of writing content specific to your target audiences
Key Quotes
“If its compelling enough that people just naturally share it, that means you’ve won.” – Arnie Kuenn
“Most people will only find you through search engines.” – Arnie Kuenn
“We’re always trying to figure out the same thing: how do can we get our content referenced and recognized?” – Arnie Kuenn
“How do you make an emotional story that connects, yet is still attractive for the search engines?” – Park Howell
“SEO is important, but we’ve ultimately got to get to the user experience.” – Park Howell
Mentioned In This Episode
- Arnie Kuenn
- Arnie Kuenn Twitter
- Vertical Measures
- The Future of SEO Trends in 2018
- Accelerate!
- Moz
- Searchmetrics
- TedxGilbert
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