Nick Westergaard, Author & Brand Strategist

#147: How to Use Your Brand Story to Stand Out in a Crowded, Distracted World

#147: How to Use Your Brand Story to Stand Out in a Crowded, Distracted World

We may not even notice it, but we are being bombarded by brands. Whether it’s a TV commercial, an ad on Instagram, or even just a truck driving by – messaging is everywhere.

But the brands that resonate are the ones that tell a compelling story.

Is the story of your brand a quest story? A voyage and return story? Or maybe yours is the story of a hero. Whatever it is, the way that you position and shape your brand in your story is what will set you apart in the cacophony of communication that we all compete in.

If you’re looking for ways to make your brand rise above the noise and be heard, listen to Nick Westergaard. He is the Chief Brand Strategist at Brand Driven Digital, and author of the new book, Brand Now: How to Stand Out in a Crowded, Distracted World, which just came out last month.

Today’s episode focuses on how you can use Nick’s seven Brand Now dynamics  – including meaning, structure, story and content – to build a standout company and a brand story that gets noticed.

In This Episode, You Will Learn

• How to structure your brand to stand out
• The value in finding the shape of your story
• How to find what your brand stands for

Key Quotes

“Standout brands stand for something.” –Nick Westergaard

“Stories are how we make sense of the world around us.” –Robert McKee

“There are only two plots –either a character goes on a journey, or a stranger comes to town.” –Park Howell

“Brand from the inside out.” –Nick Westergaard

Mentioned In This Episode

• Impatient, distracted consumers upend the media landscape
• Nick Westergaard
• Nick Westergaard Twitter
• On Brand Podcast
• Brand Now: How to Stand Out in a Crowded, Distracted World 
• Get Scrappy
• The Shapes of Stories Video

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