Podcast

Fran Mallace

#485: How to Build A Positive Company Culture With Your Storytelling

I recently produced a Business of Story training for the Board of Directors and team members of the Make-A-Wish Foundation, the global nonprofit founded in Arizona in 1980 that now has 59 chapters throughout the United States and operates in about 50 countries.

They do marvelous work granting wishes to critically ill children.

During a break, one of their board members jumped on a call with a prospect and closed a deal using the ABT story structure he had just learned.

Talking about immediate ROI!

Read about six-year-old Luis and his Nintendo wish.

But can the ABT really be that easy? Can it be that effective in such a short amount of time?

Today, Fran Mallace, the President and CEO of Make-A-Wish Arizona, joins us to share how she uses storytelling to build vibrant relationships, grow powerful teams, and build a winning company culture.

And how you can too through the stories you tell.

I’ve known Fran since I moved to Phoenix way back in 1985.

She moved here from New Jersey when she attended Arizona State University earning a degree in Broadcast Management.

She launched her advertising career on both the client and agency sides before shifting to sales, joining Cox Media in 1992.

Over three decades at Cox Media, she rose to Group Vice President, managing sales operations across multiple states. In 2022, Fran became President/CEO of Make-A-Wish Arizona, leading efforts to grant wishes for critically ill children.

And now she, like me, wishes she’d learned about the ABT in the third grade because of its power to focus your story on your audience, what’s in it for them, and why they should care about what you have to share.