In the business world, we are always striving to connect with our audience. Sometimes we over plan, and our thinking actually gets in the way. But using certain practices of improv performers can help us loosen up and get those creative juices flowing. So, engaging in collaborative games and adopting a ‘yes, and’ attitude can help you create a more compelling brand story.
We have some improv on our show today, and gosh knows we could use it in our lives right about now. The day after the election, I got a chance to interview Randy Olson, who is the inventor of the “And, But, and Therefore” method. In this episode, we’ll be hearing from actor Brian Palermo, who is Randy’s friend and co-author of, Connection: Hollywood Storytelling Meets Critical Thinking. You’ve seen Brian in a lot of TV shows and movies. He’s a very funny and likable guy—the kind of actor that has this way of connecting with you.
In addition to what Brian is doing on TV and in the movies, he’s a phenomenal improv stand up actor featured every Wednesday in the Groundlings troop in Hollywood.
Brian also works with executives, business leaders, and communicators. He teaches them the art of improv to help them connect with their audiences and tell funny, powerful, and emotional stories.
In This Episode, You’ll Learn
- Why improv and collaborative games can help you relax into your creativity
- How to listen to and deeply connect with your audience for greater success
- Why it’s so important to use emotion and practice your storytelling skills
“Improv is just training. It’s keeping your brain in shape.” —Brian Palermo
“It’s all about giving yourself permission to try.”—Brian Palermo
“You want to connect to the audience in front of you.” —Brian Palermo
Mentioned In The Show
- Brian Palermo
- Brian Palermo on Twitter, @brianpalermo
- “Connection: Hollywood Storytelling Meets Critical Thinking” by Randy Olson and Brian Palermo
- The Groundlings
- Dr. Randy Olson
- Wheel of Fortune
- Kristen Wiig
- The Crazy Uncle Joe Show
- Heal the Bay
- Chevy Chase
- Mel Brooks
Business Story Strategist, Keynote Speaker and Brand Raconteur
Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.
The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.Listen To More Episodes