Podcast
#241: How to Unlock the Purpose Advantage With Your Brand Story
#241: How to Unlock the Purpose Advantage With Your Brand Story
Jeff Fromm, president of FutureCast, a consumer trends consultancy, and author of The Purpose Advantage: How to Unlock New Ways of Doing Business, reveals how a brand’s purpose is playing an increasing role in the decision-making of modern consumers.
Discussed in this Episode
- The importance of having a purpose-driven story and the value in allowing consumers to participate in it
- Myth vs. fact when it comes to consumer trends for Millennials and GenZ
- Why purpose-driven marketing is a verb and what it means exactly
- Mistakes that purpose-driven brands make and how to avoid making them yourself
Resources & Links
- Futurecast
- Barkley
- The Purpose Advantage: How to Unlock New Ways of Doing Business
- Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
- Follow Jeff on Twitter
- Connect with Jeff on Linkedin
- Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents
- Marketing to Gen Z: The Rules for Reaching This Vast–and Very Different–Generation of Influencers
- Start your 30-day free trial of Sendible today. Don’t forget to use our special link to get 30% off the Traction plan: sendible.com/park30
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