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    • Mark Smyth
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❖ Blog ❖

The Purpose Advantage

Podcast

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Why business storytelling is always about the personal dilemmas behind your professional pursuits

January 19th, 2016

How the ABT Narrative Framework Closes a Compelling Story Loop For You

September 10th, 2021

Nike exercises its brand ideal for the Olympics

August 1st, 2012

Create a Tagline for Your Sustainable Cause in 5 Easy Steps

September 14th, 2009

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