Business Storytelling Workshops, Masterclass and Deliberate Practice Program
Why I Created This Immersive Business of Story Mastery Course
Master Primal Storytelling Wisdom That Transforms Your Business Communication Forever
After decades of studying classical narrative structures and training thousands of business professionals, I’ve discovered something profound: the difference between good communicators and truly magnetic ones isn’t talent—it’s mastery of the primal storytelling frameworks that have guided human connection for millennia.
Most business training gives you tactics. I’m going to give you classical wisdom enhanced by modern precision that transforms how you connect with every person you meet.
This isn’t just another workshop. It’s my sacred mission to help you excel through the stories you tell by mastering the exact frameworks I’ve used to train leaders at prestigious brands like Dell, the United States Air Force, Arizona State University, and Banner Health.
Learning Outcomes That Change Everything:
🎯 Hook Your Audience Instantly Master the captivating setup/problem/solution dynamic of the ABT (And, But, Therefore) narrative framework that grabs attention from the very first word and never lets go.
💡 Connect from Their Point of View Learn to share stories that put your prospects at the center of the narrative using the ABT structure, creating deep emotional resonance and trust.
🔥 Focus on What Matters Most Develop the discipline to build all long-form content around a singular problem/solution dynamic that audiences can’t ignore—eliminating the confusion that kills engagement.
❤️ Capture Hearts and Minds Harness the Five Primal Elements of a Short Story for BIG Impact to share real-world anecdotes that make your business points more powerfully than any logical argument ever could.
🚀 Win with Proven Systems Implement the Story Cycle System™ to guide presentations and long-form communications that transport audiences from their world into yours—the ultimate influence tool.
🤝 Unite Your Organization Create a common storytelling language across your entire team to build unprecedented rapport, influence, and persuasion in every interaction.
Flexible Training Delivery Options
In-Person Immersive Training
Half-Day Option (4 hours) Intensive hands-on workshop where your team masters the ABT framework and Five Primal Elements through direct application to their current business challenges.
Full-Day Option (6-8 hours) Comprehensive mastery experience including all core frameworks plus advanced implementation strategies, personalized coaching, and Story Cycle System™ mastery.
Virtual Training Sessions
Two-Session Format Two 3-hour virtual sessions spaced one week apart, allowing time for practice and integration between sessions.
Three-Session Format Three 2-hour virtual sessions over three weeks, perfect for busy schedules while maintaining learning momentum.
Hybrid Training Experience
Combination of in-person intensive training followed by virtual reinforcement sessions, or virtual foundation building followed by in-person mastery application.
Our Most Popular Format: The Four-Week Virtual Mastery Course
This comprehensive program delivers the deepest transformation and highest client satisfaction
WEEK ONE: Foundation Building
The ABTs of Storytelling Quick Course Delivered I personally guide your team through my proven ABT narrative framework via an intensive online course. This isn’t theory—it’s the exact structure I’ve used to help countless organizations clarify their message and amplify their impact.
What They’ll Master:
- The primal three-act structure that forms the DNA of all compelling communication
- How to identify the setup, problem, and solution in any business scenario
- Immediate application techniques they can use in emails, presentations, and conversations
WEEK TWO: Live Virtual Training Session
Immersive Virtual Mastery Experience I work directly with your team via ZOOM using the “What’s Your Story?” field guide—the same tool that’s helped thousands of professionals discover their most powerful narratives.
What We’ll Accomplish Together:
- Personal story excavation using classical storytelling archaeology
- Real-time application of the ABT framework to your actual business challenges
- Story Cycle System™ mastery for presentations that move people to action
- Individual coaching on your most important professional narratives
WEEK THREE: Beginning the 21-Day Story Quest
Habit Formation Through Deliberate Practice Your team begins receiving carefully crafted storytelling exercises designed to build their narrative muscle memory. This is where knowledge becomes instinct.
WEEK FOUR: Quest Continuation & Mastery Integration
“Ask Me Anything” Virtual Session A one-hour session where your team shares their storytelling victories, gets personalized feedback, and clarifies any remaining questions while continuing their Story Quest journey.
The Complete 21-Day Story Quest Experience
Seven Weeks of Habit-Building Excellence
Every Monday, Wednesday, and Friday for seven full weeks, your team receives:
📧 Progressive Skill-Building Exercises
- Easy, fun, and powerful storytelling challenges
- Channel-specific applications (emails, social media, presentations, sales conversations)
- Real-world scenarios that reinforce primal storytelling principles
🎯 Immediate Implementation Focus
- Each exercise designed for instant workplace application
- Building automatic storytelling habits through consistent practice
- Progressive complexity that grows their narrative confidence
🔄 Continuous Reinforcement
- 21 total touchpoints over seven weeks
- Systematic integration of all learned frameworks
- Long-term mastery development beyond the initial training
More Storytelling Tools for Your Attendees
Each of your attendees will receive the What’s Your Story? field guide either as an interactive PDF or print copy, your choice. They use the field guide during the session and keep it long after as a prompt to practice their storytelling techniques every day.
Plus, many clients are provided with our new book The Narrative Gym for Business for the long-term growth of their team.
Plus, your people will learn from a remarkable pre-session resource: The ABTs of Agile Communications quick online course. Through three 20-minute modules, I will teach them how to use the ABT (And, But, Therefore) storytelling framework so that their messages land right the first time, every time.
Why This Program Delivers Transformation Others Can’t
Primal Wisdom Meets Modern Precision
I don’t teach trendy tactics that become obsolete. I teach narrative structures that have worked for thousands of years, enhanced by modern understanding of neuroscience and behavioral psychology.
Immediate Application Design
Every lesson is built for instant implementation. Your team will use these frameworks in their very next conversation, email, and presentation.
Sacred Mission Commitment
The only reason I do this work is to help you excel through the stories you tell. Every element of this program is designed with relentless focus on your measurable transformation.
Proven Track Record
These exact frameworks have transformed communication effectiveness for thousands of professionals across every industry imaginable.
What Your Team Receives
Comprehensive Learning Materials:
- The ABTs of Storytelling Online Course (Three 20-minute modules)
- “What’s Your Story?” Field Guide (Interactive workbook for lifetime use)
- 21-Day Story Quest Email Series (21 progressive exercises over 7 weeks)
- Bonus Resources: Access to additional storytelling tools and frameworks
Direct Access to Park Howell:
- Live training sessions with personalized coaching
- Virtual Q&A session for advanced guidance and feedback
- Email support throughout the entire program
Organizational Transformation:
- Common storytelling language across your entire team
- Systematic implementation of primal narrative principles
- Measurable improvement in communication effectiveness
- Long-term mastery tools for continued growth
Ready to Transform Your Team’s Storytelling Impact?
“The Business of Story changed how our entire organization communicates. Park’s frameworks don’t just improve presentations—they transform how people connect with each other and our customers.”
— Nick Woodward-Shaw, VP Communications, Forever Living Products
Every remarkable transformation begins with a decision. The decision to stop settling for ordinary communication and start mastering the primal wisdom that creates extraordinary connection.
Your team has incredible stories to tell. I’m here to help them tell those stories with the power and precision they deserve.
Schedule Your Consultation Today:
Reserve Your Team’s Transformation →
Questions? Contact Park Directly:
- Email: Through the contact form for fastest response
- Response Time: Within 24 hours for all program inquiries
- Consultation: Complimentary 30-minute program planning session
About Park Howell
Master of Primal Storytelling Wisdom | Sacred Mission Crusader
For over two decades, I’ve dedicated my life to one sacred mission: helping people excel through the stories they tell. I’ve discovered that the most powerful communication tool isn’t technology or tactics—it’s the primal art of storytelling, enhanced by modern precision.
I’ve trained leaders at some of the world’s most respected organizations because they understand what you’re beginning to discover: in a world drowning in information, the organizations that master storytelling are the ones that truly connect, influence, and win.
This program represents everything I’ve learned about transforming ordinary communicators into magnetic storytellers who move people to action.
Your team’s transformation begins with a single conversation.
Are you ready to help them excel through the stories they tell?
Those Bewitched by Business of Story Virtual Storytelling Training
We partnered with Park Howell to design a series of virtual storytelling workshops for our development directors at Maricopa Community Colleges, one of the largest community college systems in North America. The goal was to inspire and write compelling messaging about the impact of philanthropy and education. Park is amazing to work with, and his process and presentation are easy to understand and implement. Even with a group of ten people or more, Park keeps participants engaged and focused on what’s important. – Deb Spotts, Development Director at Phoenix College
It’s critical to keep up the spirits and camaraderie of our marketing team, especially as we’re all working from home. Park presented a fun and inspiring 90-minute virtual storytelling training during a Friday lunch to not only bring our group together on ZOOM, but teach them story frameworks they can all use immediately in their communications. If you want to light up your next virtual meeting and make it entertaining, engaging and educational, ping Park. – Nick Woodward-Shaw, Vice President, Communications (Global Events & Marketing) at Forever Living Products, the world’s largest grower, manufacturer and distributor of aloe vera-based health and beauty products
I recently participated in MHI’s Marketing Professionals webinar: “How to Tell a Short Sales Story for Huge Impact” and provided a success story from SRSI. Park Howell did a great job of reminding me that it’s human nature to connect with INDIVIDUALS. We need to mold our stories around one person instead of rambling about the general project, the amazing company performing the project, and regurgitating the story as if it’s being read from a case study. Storytelling is a powerful skill to have whether you’re in sales or marketing, and it’s something I’m becoming more passionate about as I grow as a professional. Thank you, Park, for this awesome webinar! – Skyeler Smith, Marketing Coordinator at SRSI
