The best way to excite oxytocin, the neurotransmitter that creates trust, is to have sex, kiss or hug. Neither of these are solid options in the boardroom, during a sales presentation or on stage at a conference. So the next best oxytocin-emitting activity is to tell a story.
Neuroeconomist, TEDTalk star and best selling author, Dr. Paul Zak, describes how to excite oxytocin – the moral molecule – in our audiences through the stories we tell. Here is bonus info on how Zak uses storytelling in his TEDTalk to build trust with his audience as I dissect his presentation and reveal techniques that you can use to connect with your audiences.
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