Podcast

Dr. Paul Zak – Neuroeconomist

Building Trust Through Story

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Building Trust Through Story

The best way to excite oxytocin, the neurotransmitter that creates trust, is to have sex, kiss or hug. Neither of these are solid options in the boardroom, during a sales presentation or on stage at a conference. So the next best oxytocin-emitting activity is to tell a story.

Neuroeconomist, TEDTalk star and best selling author, Dr. Paul Zak, describes how to excite oxytocin – the moral molecule – in our audiences through the stories we tell. Here is bonus info on how Zak uses storytelling in his TEDTalk to build trust with his audience as I dissect his presentation and reveal techniques that you can use to connect with your audiences.

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