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Brian Palermo - Actor & Author

Unleash Your Story Creativity With the Power of Improv

Unleash Your Story Creativity With the Power of Improv

In the business world, we are always striving to connect with our audience. Sometimes we over plan, and our thinking actually gets in the way. But using certain practices of improv performers can help us loosen up and get those creative juices flowing. So, engaging in collaborative games and adopting a ‘yes, and’ attitude can help you create a more compelling brand story.    

book-connectionWe have some improv on our show today, and gosh knows we could use it in our lives right about now. The day after the election, I got a chance to interview Randy Olson, who is the inventor of the “And, But, and Therefore” method. In this episode, we’ll be hearing from actor Brian Palermo, who is Randy’s friend and co-author of, Connection: Hollywood Storytelling Meets Critical Thinking. You’ve seen Brian in a lot of TV shows and movies. He’s a very funny and likable guy—the kind of actor that has this way of connecting with you.

In addition to what Brian is doing on TV and in the movies, he’s a phenomenal improv standup actor featured every Wednesday in the Groundlings troop in Hollywood.

Brian also works with executives, business leaders, and communicators. He teaches them the art of improv to help them connect with their audiences and tell funny, powerful, and emotional stories.

Primary Points:

  • Why improv and collaborative games can help you relax into your creativity
  • How to listen to and deeply connect with your audience for greater success
  • Why it’s so important to use emotion and practice your storytelling skills

Key Quotes:

Improv is just training. It’s keeping your brain in shape. —@brianpalermo (click to tweet)

“It’s all about giving yourself permission to try.” —@brianpalermo (click to tweet)

“You want to connect to the audience in front of you.” —@brianpalermo (click to tweet)

Mentioned in This Episode:

Are you ready to get your brand story straight? Get your storytelling marketing started with the DIY guide to compelling brand stories that sell.

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