Clarify your story, amplify your impact, simplify your life

Tell Compelling Brand Stories That Sell

Start telling your story on purpose

Download your DIY Guide to Craft And Tell Compelling Brand Stories That Sell workbook NOW I’ve designed it to guide you through my proven 10-step Story Cycle system (It works every friggin’ time) to clarify your story, grow revenue and amplify your impact.

Now fully interactive, my do-it-yourself guide includes in-line forms you can fill out on-screen. Plus, I take you by the hand through each step in short and sweet video tutorials.

I’m your story Sherpa. At the end of our journey, you will own your story and grow your brand.

$79.99 regular price
$45.99 on sale
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How do I know if this is right for me?

Do you want to move your offering ahead of your competition? Align your people with a focused, compelling journey? Connect with customers on a more primal level? Inspire and move stakeholders to action? Spend less on marketing? Make more money? Simplify your life? Amplify your impact?

Or perhaps the most important reason of all: Sleep better at night because you have authored an authentic, powerful story to live into and prosper from! (You’ll even be able to splurge on one of those ridiculously priced TEMPUR-Cloud Luxe Breeze mattresses)

If none of this has resonated with you, then I’m surprised you’re still here.

In your interactive workbook, you’ll be lead through 10 steps to uncover your brand story:

  • Chapter 1: Claim your #1 position in the market: What do you do better than anyone else?
  • Chapter 2: Learn how to tell your story in terms that directly connect with your market.
  • Chapter 3: Define your narrative goals to move your revenue and growth needles.
  • Chapter 4: Unveil your unique value proposition to make your offering relevant and urgent.
  • Chapter 5: Develop your story tension to make your brand irresistible.
  • Chapter 6: Humanize your offering by clarifying your promise, gift and personality.
  • Chapter 7: Map your audience journeys so you know what story to tell them when and where.
  • Chapter 8: Pinpoint customer milestones a design celebrations into each to create brand bonds.
  • Chapter 9: Declare your brand purpose: how you empower all of your audiences.
  • Chapter 10: Create happy customers, repeat business and word of mouth marketing.

Who is this proven system for?

If you are a purpose-driven leader who wants to clarify your story to grow revenue and amplify your impact, including a:

  • Founder/CEO
  • B2B & B2C Marketer
  • Marketing & Sales Director
  • Solopreneur, Entrepreneur and/or Start-up
  • Small to Mid-Sized Business
  • In-house Marketing Executive
  • Ad Agency Professional
  • Leadership Coach

…then the Story Cycle system is guaranteed to help you get your story on.

How do I use the DIY brand workbook?

Invest in it and yourself. Commit to a deadline to complete it. Work the system. And watch your authentic story materialize before your eyes. Once you’re finished, you can do what a lot of people do. Sign-up for a minimum two-hour Pick My Brain session to help you finalize your brand story. Your workbook comes with a video tutorial as well.

What if I’d like you to present the workbook as a workshop for my business or organization?

Well, you’re in luck. I’m always happy to take you and your team through the Story Cycle system in person. In fact, I delight in it.

I can come to your organization and take you through the How To Craft and Tell Brand Stories That Sell, a four-hour workshop. If you’re in the Phoenix area or would like to plan a visit, I welcome you to come to my offices in Central Phoenix. If you’d like to explore how this will work for you, please give me a shout.


How about some hearing from leaders who are now letting their stories on purpose because of their work with the DIY guide?

Pam-slim-business-of-story-podcast“I find it joyously ironic that being the person who wrote a book with the subtitle “Finding the the thread that ties your story together,” I had a hard time finding my own! We all get blinded to our own story when we are living it. Park’s method and workbook make the process of discovering my brand story fun, energizing and illuminating. I highly recommend it!” -Pamela Slim, Author of Body of Work

“Words truly fail me in describing the sense of clarity, confidence, and direction I got from completing Park Howell’s DIY Brand Story Workbook, but those three descriptors will have to do. The value you’ll receive is easily with worth 100x the price. I recommend it enthusiastically!” – Temitayo Osinubi, Author of Beyond Buzzwords and a Digital Marketing Consultant and Speaker

“Park and the Story Cycle process gave me the tools and permission to tell the unique story that created my organization. With his help, I was able to see why our services matter and feel confident in our unique offering to the Education Community. Thank you!” – Kelly Knoche, Founder, The Teaching Well The Teaching Well

“Park is a guide and mentor, helping you put into words what it is about your business that resonates most with your customers. He is a smart thinker and clever wordsmith, and we immediately knew we were in the hands of a brand storytelling master as we refined and built out our brand story.” – Jacqueline Tourville, Weinberger Divorce, and Family Law Group

Story on, my friend.



Business Story Strategist, Keynote Speaker and Brand Raconteur


Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Learn more about working with Park Howell and getting your brand story straight on our website.