Search results for “sustainable social media”
Are you practicing creative destruction as a green marketer?
…anew. Is SOPA the start of the natural constriction of the open web – the most verdant field for social innovators and communicators that we have know in our lifetime…
What crazy ass stories are your customers making up about your brand?
…judge them as a lousy, inconsiderate neanderthal, someone who obviously has the social grace of a musk ox, and who has probably been a jerk since birth? What if they…
What marketers can learn from the freaks, cheats and familiars at Burning Man
…to strengthen his premiss about our biological need for story, humans are powerfully drawn to those who challenge social norms. Those who are fighting to find a better way, or…
Facebook memes and their message to brand storytellers
…help and mentor others. This need to share how we believe life works is one of our most fundamental callings as social beings, and it is a uniquely human trait…
Great business leaders think like authors
…today’s podcast, McKee talks about the need for business leaders to think like authors. “A great leader sees the physical conflict, social conflict, personal conflict, and recognizes the unconscious forces…
A watershed evening when Robert Redford opened for me!
…kind in the world with more than 400 private and public entities sharing the message throughout North America. This national movement, like all great social causes, began with a single,…
Stories propel beer brands up Maslow’s hierarchy of needs
…automatically order a Miller Light, and it ends with the line, “Taste Greatness.” Drinking Buds – The third level in Maslow’s hierarchy is the need for social connection among family…
New book efficiently delivers productivity advice
…for a long walk along a dark canal in Phoenix to sort things out. Earbuds inserted, I tuned into the latest Social Pros podcast episode. This one featured leadership coach…
6 Brand Story Structure Failures Most Marketers Miss and How to Fix Them
…the center of your brand stories Humanize your brand to build social proof, grow your community and increase repeat business Weather whatever industry winds buffet your company by expressing the…
Is global business exciting or scary?
…how to become sustainability leaders using the lens of sustainability to advance their social missions further, faster. As part of the program, we spend a week in Amsterdam working with…
