Search results for “sustainable social media”
Storytelling: The Jiu-Jitsu of Leadership Communications
…reasoned argument every time. Famous American social psychologist, Johnathan Haidt, says “The human mind is a story processor, not a logic processor.” Assume the correct posture to win over your…
#430: Ch. 8, Victory: How to Celebrate Wins on the Customer Journey From Brand Awareness to Appreciation
…course, I ask my participants to define their ideal outcome from a sale presentation, ad campaign, social post, podcast, etc. Their answers are always the same. They want to hit…
#440: How to Heat Up Your Cold Calls With the Superpower of Storytelling
…how our brain is a story processor, not a logic process, as American social psychologist Jonathan Haidt so aptly describes us storytelling apes. You can see my research for yourself…
Prepare to Overcome Naysayers on Your Creative Journey
…off doing it in the open than doing it in secret. Next, it’s important to articulate the pro-social value of breaking a rule, rather than the personal reason for doing…
How to Communicate Your Business Strategy More Effectively
…time results in the aspect of group psychology called social proof. Crucially, leaders should also align their decisions and behaviors with the company strategy and the strategy story that describes…
#3: How to Be a Story Activist
…afraid. You and your story have unique DNA and an important mission to accomplish here. Illuminate the conflict, find your moment, and begin your story of social activism today. …
How to Build Empathy in Your Leadership Stories
…your stories will inspire. The Meaningful Connection exercise Meaningful Connection is useful in networking, job interviews, social events, and any team context. I use it weekly or more, sometimes several…
Are you this sanctimonious sustainability jerk?
…stories about your corporate social responsibility initiatives from the worldview of your audience. Otherwise, your well-intentioned actions might come off as being self-righteous. And there is little sustainability in sanctimony….
Your Story Is Lost When Told Out of Context
…do a social experiment. They wanted to see if beauty would transcend a cold setting of a Metro station at an inconvenient time for people on the go. They asked…
Is your neighborhood donation bin laundering your clothing to for-profit retailers?
…items with the false promise that they will have a significant impact on an important social cause. So the next time that collection bin slams shut on your donated items,…
