I’ve got a question for you: do swine swim?
That’s right. Do pigs swim? And if they do swim, do they dog paddle or do they pig paddle? How can you use the story of a swimming pig to sell expensive photography? We’ll answer these and many more business story questions on this episode.
I’ve got an author who has written several books on the subject of business storytelling, and he’s got a new one to share. His name is Paul Smith and he’s just released Sell with a Story: How to Capture Attention, Build Trust, and Close the Sales.
In this show, we look at the six attributes that make up a great story and how can you use those in your daily work as a business leader and communicator. Plus, we share several of the 24 kinds of stories that you should always have in your back pocket. You can pull them out at a moment’s notice, put them into presentations, or use them for your own podcasts, blogs, and social media. They’re proven, they work, and they’re fascinating.
“The word-of-mouth value of a story is way better than a list of dry facts and arguments.” —@LeadWithAStory (click to tweet)
“You need to think about and craft out your stories.” —@LeadWithAStory (click to tweet)
“There’s all kinds of research, cognitive science, that supports our need to share stories and draw meaning from them.” —@LeadWithAStory (click to tweet)
Mentioned in This Episode:
- Paul Smith
- Paul Smith on Twitter, @LeadWithAStory
- “Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale” by Paul Smith
- “Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire” by Paul Smith on Amazon
- Chris Gug
- Lisa Krohn
- Robert McKee
- Big Major Cay
- Ohio Art Fairs