Podcast
#240: How the World’s Most Admired Brands Tell Their Stories
#240: How the World’s Most Admired Brands Tell Their Stories
Magdalena Adamska, founder of BrandStruck.co, explores the power of brand archetyping and the similarities and differences between them. BrandStruck.co is the only online database of brand strategy case studies to help you understand the positioning of the world’s most admired brands.
Discussed in this Episode
- The missteps brands make when they don’t honor their brand narrative
The importance of understanding brand archetypes and how to use them in your storytelling- Why it is imperative that your brand strategy focuses first and foremost on ensuring your brand is easily understood
Resources & Links
- BrandStruck.co
- Connect with BrandStruck.co on Linkedin
- Clarify your brand story and learn three powerful narrative frameworks through our Business of Story online course
- #53: How to Use Archetypes to Create Deeper Customer Connections
- Patagonia Brand Strategy / Positioning Case Studyhttps://brandstruck.co/patagonia
- Gucci Brand Strategy / Positioning Case Study
- Facebook Brand Strategy / Positioning Case Study
- Start your 30-day free trial of Sendible today. Don’t forget to use our special link to get 30% off the Traction plan: sendible.com/park30
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