You work hard to tell your brand, sales and marketing stories. You know that if they resonate with your prospects, buyers, customers and colleagues, then you will move them to action.
But you’re not resonating like you could because you’re NOT telling the most important story to them at precisely the right time from their point of view.
Today, you’ll learn how to truly understand where your prospect is on their buyer journey and how to trigger their desire to buy what you have to offer.
Doug Utberg is a business growth authority and host of the Terminal Value podcast. He shares how to engage at the current level of awareness your prospect has about you and your offering to connect on a primal level with their buying brain. We explore the trends in agile organizations and communications and you’ll learn about the Collier Principle on how to enter the conversation already going on in your customer’s mind.
Knowing where you’re audience is relative to their awareness and understanding of your offering is crucial in all sales and marketing, especially if you’re developing an affiliate marketing program.
Discussed in this episode:
- The Five Stages of Buyer Awareness according to Eugene Schwartz
- How to use the original Story Cycle System™ to understand your customer’s journey and what stories to tell them.
- The Collier Principle, “The first principle of success is desire – knowing what you want. Desire is the planting of your seed.”
- How to develop a successful affiliate marketing program even if you’re NOT an influencer.
- The Terminal Value Podcast
- Douglas Utberg on LinkedIn
- Eugene Schwartz Five Stages of Buyer Awareness
- Breakthrough Advertising by Eugene Schwartz
- The Robert Collier Principle
Related Episodes You’ll Love:
- #350: How to Craft Your Brand Story Strategy With the Story Cycle System™ with Park Howell
- #288: Reinventing Your Career, Rewriting your Story with Dr. Kevin Gazzara
- #155: How to Use the Secret Language of Your Customer in Your Brand Storytelling with Jeffrey Shaw
Storytelling Strength Builders:
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