Podcast

David Edelman

#480: How to Ignite Business Growth With AI-Driven Personalized Storytelling

I’ve been working with artificial intelligence (AI) to develop an app. for the Story Cycle System™ that will help you reduce weeks of discovery, research and development of your brand narrative down to a couple of hours.

But my first forays into AI seemed super impersonal. It was like Spock trying to tell a story that Captain Kirk should be running with.

Then the more I dialed in my prompts, the more interestingly human the output became.

Now, most of our beta testers (mostly marketers and branders) tell me that our process is one of the best uses of AI they’ve seen.

I was surprised because I didn’t think you could get AI in its current pre-pubescent state to deliver personalized brand storytelling.

But I was wrong. You can!

That’s why I was excited to host David Edelman, co-author of the new book PersonAlIzed: Customer Strategy in the Age of AI, to be released in October.

He shares how companies investing in artificial intelligence for greater customer personalization will outperform organizations merely trying to cut costs with AI.

Edelman, an executive advisor and senior lecturer at Harvard Business School, and former CMO of Aetna, is repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World,” and by AdWeek as one of the “Top 20 Marketing and Technology Executives.”

What’s In It For You:

The Personalization Equation: P=n×v² / A new formula for measuring and maximizing personalization impact.
The Five Promises of Personalization: An organizational framework for creating unbreakable customer bonds (see the list below)
1. Empower Me: Enabling customers to achieve their goals more seamlessly.
2. Know Me: Responsibly capturing and utilizing customer data.
3. Reach Me: Creating relevant interactions at the right moment.
4. Show Me: Tailoring content precisely to individual contexts.
5. Delight Me: Continuously refining experiences through iterative improvements.
AI’s Role in Personalization: Beyond chatbots – how advanced AI is transforming customer experiences.
Tech Stack for True Personalization: What companies really need to deliver hyper-personalized experiences.
Digital Transformation: How AI is reshaping B2B sales, marketing, and customer experience strategies + how AI interjects with operations, product development & customer service.