Skot Waldron

#444: How To Unlock Your Brand of Leadership In 8 Minutes

#444: How To Unlock Your Brand of Leadership In 8 Minutes

Happy New Year!

2024 is upon us and you know what that means. Time to make resolutions that will seem near impossible to keep.

It’s a habit thing. Some *experts* suggest that it takes 66 days to ingrain a new behavior through deliberate practice.

So what if you could transform as a leader with easy-to-understand and do micro-moments of learning?

Fifty-two of them to be exact.

You’re in the right place. Because our guest, Skot Waldron, a highly accomplished creative director and communications strategist, shares his new book,  Unlocked: A 52-Week Guide for the Intentional Leader. 

For the past 20 years, Skot has worked for clients such as J.P. Morgan Chase, CDC, Mount Sinai Hospital, Sesame Workshop, The Home Depot, and The Coca-Cola Company has included national and international communication programs.

He unlocks leaders by making sense of complex communication challenges through ah-ha moments that enlighten and transform.

Unlike most communication programs out there, Skot coaches leaders and employees to become liberators using programs that are simple, scalable, and sustainable for the long term.

He believes your influence, alignment, and ability to execute all begin with you and how you communicate.

He provides practical exercises for personal and professional growth based on self-awareness, self-love, and curiosity in leadership.

We cover a number of his 52 weekly tips to incremental upskill your personal and professional leadership talents.

You’ll learn about themes of building trust, leading with intentionality, sustaining commitments, embracing change, and creating small habits for personal growth.

The importance of self-assessment and self-reflection is emphasized, along with the power of micro-moments and small steps in driving transformation. The conversation also touches on personal branding and the promotion of the book ‘Unlocked’.

Discussed in this episode:

  1. How self-awareness, self-love, and curiosity are essential for personal and professional growth as a leader.
  2. The power of micro-moments to become a more influential leader.
  3. Why building a positive brand bank account through positive interactions and relationships is crucial for long-term success. 
  4. The book ‘Unlocked’ offers a 52-week guide for intentional leadership and personal development.


  • 00:00 Introduction and Background
  • 03:23 Evolution from Design to Culture
  • 10:06 Importance of Culture in Branding
  • 18:19 The Power of Self-Awareness and Self-Love
  • 25:28 Moving from Victim Mentality to Empowerment
  • 29:41 Using Anger as a Catalyst for Action
  • 35:25 The Importance of Self-Love in Leadership
  • 38:49 Leadership: Don’t Just Look Back, Reach Back
  • 44:51 Building a Positive Brand Bank Account
  • 45:20 Building Trust and Leading with Integrity
  • 46:15 The Importance of Intentionality and Small Steps
  • 47:05 The Challenge of Sustaining Commitments
  • 48:38 The Tortoise and the Hare: Slow and Steady Progress
  • 49:36 Overcoming Self-Doubt and Building Trust in Oneself
  • 50:47 The Power of Micro-Moments and Small Habits
  • 51:02 Embracing Change and Reinventing Oneself
  • 52:23 Creating a Personal Brand and Identity
  • 53:41 Promoting the Book ‘Unlocked’ and its Availability
  • 54:35 The ABT Statement and the Purpose of the Book
  • 56:06 Park Howell’s Offer to Meet in Atlanta


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