Podcast

#509: How to Make Your Brand Story Standout With Deliberate Disruption

I just heard a great insight about the disruptive force of AI in marketing from John Jantcsh, founder of Duct Tape Marketing.

We were on a call last week talking about how we’re leveraging AI to disrupt the brand story-creation process.

The problem we’re solving with our StoryCycle Genie™ is this: It takes months of misery, toil and trouble to craft a compelling brand story strategy (if you’re lucky).

Solution: Now you can do it in minutes. At a fraction of the cost.

You can iterate real-time in the Genie™ to define and refine your story.

And it produces content instantly in the tone, voice and positioning of your brand.

Just upload your website URL and some marketing materials (optional), and the Genie reveals how you’re showing up in the world.

The StoryCycle Genie™ follows our Story Cycle System™ and produces your brand story narrative in about two minutes.

Two minutes!

It gets you 80 to 90 percent there with your brand narrative strategy. Then you bring 100 percent of your creative energy to perfect the last 10 to 20 percent of your brand story (check my math).

John said that it’s “IQ vs EQ.”

We can’t compete with the intellectual quotient of AI, but it can’t outperform the emotional quotient humans bring to communication. At least not yet.

So let’s use AI to work smarter, not harder.

If Bernadette McClellan had been on our call, I know she would have agreed.

Bernadette doesn’t just embrace disruption. She causes it.

Founder of the Deliberate Disruption Academy, she wrote SHIFT AND DISRUPT: Stop Selling Widgets. Start Selling Wisdom.

The idea is that you can let developments like AI disrupt you, or you can leverage it to be the disruptive force that propels your growth and that of your clients.

Bernadette is an award-winning author, keynote speaker, and mentor to some of the world’s top sales teams, including Fortune 500 companies.

She’s coached for Tony Robbins, worked with leaders from Harvard to high-security prisons, and has a knack for turning complex leadership challenges into practical, no-BS insights with her philosophy around deliberate disruption.

She speaks on global stages and challenges conventional thinking.