Reaching out to younger generations can be perilous, and it’s easy to get stuck relying on your same old techniques. But disruption of the status quo can help revamp your storytelling in a compelling way that brings adventure to your brand. That’s why it’s worthwhile to try breaking some rules and shaking up your brand story with some new techniques that focus on the full experience of your customers.
Our guest today did something really remarkable. His name is Nick Gray, and he is the founder of Museum Hack. They have made experiencing a museum so novel, interesting, and so much more fun than it used to be. They’re sought after around the country by companies to help them understand how Museum Hack can enhance experiences through narrative.
We’re going to be covering the three things that Museum Hack did to disrupt the museum experience and make it much more attractive, how to overcome gallery fatigue through storytelling, and what businesses can learn from Nick on how to sell adventures instead of products.
In This Episode, You’ll Learn
- Why breaking the status quo will help you tell a better brand story
- How to add adventure and audience participation into your office tour
- How to connect with younger generations by evolving your storytelling
“Three main things: guides, games, and gossip.” — Nick Gray
“We don’t think of ourselves as breaking the rules, but we’re breaking traditions.”— Nick Gray
“We’ve seen storytelling evolve, in that many people are looking for new ways to connect with Millennials.” — Nick Gray
Mentioned In The Show
- Nick Gray
- Nick Gray on Twitter, @nickgraynews
- Museum Hack
- Metropolitan Museum of Art
- Cabinets of Curiosity
- Ye Old Curiosity Shoppe
- Duccio Di Buoninsegna
- Idea Museum
- P.T. Barnum
- Hack The Met with Nick Gray on Daily Candy
- The Knickerbocker Hotel
- The New York Times
- ASU Museum
Business Story Strategist, Keynote Speaker and Brand Raconteur
Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.
The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.Listen To More Episodes