[StoryCO Group] Business of Story podcast

Kathy Klotz-Guest, Carrie Wilkerson, Robert Rose, Daniel Lemin, Mike Ganino & Leslie Ehm

#165: Business Storytelling Tips From Six STORYco Leaders

#165: Business Storytelling Tips From Six STORYco Leaders

Brand and business storytelling is all of the rage today. And for good reason. It works.

But while most storytelling experts tell you to tell stories, these six content marketing and communications leaders will show you how.

This week’s show previews the latest storytelling tips and techniques you’ll learn from leading brand and business storytellers who are coming together for STORYco, a FREE storytelling conference on October 25, 2018 at the historic downtown Los Angeles Theatre Center.

This is your opportunity to receive the most invaluable free advice you can get on the art and science of storytelling to grow your brand, your personal influence, your people and your career.

So you might ask, why would all of these speakers appear at STORYco for free and share their wisdom?

Well, because we’re all trying out new material, filled with the latest insights on brand, business and leadership storytelling, and we’re recording our sessions for our own promotional purposes.

But you receive the greatest benefit. Because not only will you be among the first people privy to these insights during the conference, but you’ll also get to connect with each of the speakers at the reception.

So on today’s show, and at STORYco, you will hear from…

The hilarious KATHY KLOTZ-GUEST of Keeping it Human and author of  Stop Boring Me! How to Create Kick-Ass Content, Products and Ideas Through the Power of Improv.

The business-savvy & witty CARRIE WILKERSON, author of The Barefoot Executive who challenges you to see what is possible professionally & personally through hard-hitting truth, humor and high-performance strategies.

One of the Godfathers of content marketing, ROBERT ROSE, the Founder and Chief Troublemaker for The Content Advisory, the education and consulting group for the Content Marketing Institute. Robert ran Content Marketing World in Cleveland last month.

MIKE GANINO, a company culture and engagement expert and author of Company Culture for Dummies. For 20 years, Mike has been on the front lines of creating radical cultures that help create bottom-line results, beloved brands, and engaging employee experiences.

You’ll learn from the incomparable LESLIE EHM of Combustion who joins us with her own kind of swagger. Leslie is a supreme evangelist of creativity and collaboration who will do just about anything (and has) to unleash her participants’ potential. She’ll do that for you at STORYco.

DANIEL LEMIN, co-author of the recently released book on word of mouth marketing, Talk Triggers, and the puppet master of STORYco who corraled all of us speakers, offers current insights on how to build word of mouth marketing strategies in your business.

I’ll also be presenting at STORYco. I’ll show you how to use the three most powerful words in business storytelling: And, But & Therefore. Because the hardest thing about storytelling is getting your story straight. Learn how to clarify your story, amplify your impact and simplify your life with these three words that are the DNA of story.

Unfortunately, KAREN WICKRE, who rounds out this talented group of presenters, couldn’t make it on today’s show. But you’ll want to catch her live in L.A. on October 25 when she shows you how to take the “work” out of networking.

Which reminds me: in addition to storytelling tips and techniques that you can immediately apply in your business, STORYco is going to be a one-of-a-kind networking event in downtown L.A., but only for the select few who reserve their seat today. When they’re gone, they’re gone.

So let’s hear from the marvelous story mavens of STORYco right now on the Business of Story podcast.

In This Episode, You Will Learn

  • Why the heart and soul of telling a story is truth
  • How to differentiate content by being emotionally invested in your storytelling
  • The art of using your body language for effective storytelling
  • The true meaning of swagger, and how it can make you irresistible
  • Tips and tricks for effective leadership

Key Quotes

“There are different levels of storytelling. And at the heart of everything that we do has to be this kernel of truth and what is it for your business. What are your values? What do your customers care about? And who are you as a company?” – Kathy Klotz-Guest

“There is the false narrative that facts will win the day. They won’t. In order to get to the truth, we have to change a belief. And changing belief has to come from the emotional side of the equation. A fact does not change beliefs.” – Robert Rose

“Most of us believe that swagger is the external manifestation of badass confidence – it is showing up as perfect at all times. You are bulletproof. Swagger is, in fact, the authentic manifestation of exactly who you are really are and the ability to hold on to that in face of all the psychological crap that is going to come for it.” – Leslie EHM

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