Brand Archetyping: Finding the Personality for Your Business
Margaret Hartwell, Client Partner at Aamplify and author of Archetypes in Branding: A Toolkit for Creatives and Strategists, shares how to unlock your brand’s potential by utilizing unique business archetypes.
Today’s brands are defined by their interactions with customers and the relationships they build with them. In this podcast, discover how using archetypes guides your brand’s storytelling and communications strategy in a way that creates magnetic attraction and lasting value with your customers.
This podcast appears in the sixth edition of the Business of Story Magazine: Connect with your brand promise and gift.
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