Podcast

Margaret-Hartwell-Business-Of-Story

Margaret Hartwell – Author of Archetypes in Branding: A Toolkit for Creatives and Strategists

#26: Create Magnetic Demand With Character Archetypes

#26: Create Magnetic Demand With Character Archetypes

Brand Archetyping: Finding the Personality for Your Business

Margaret Hartwell, Client Partner at Aamplify and author of Archetypes in Branding: A Toolkit for Creatives and Strategists, shares how to unlock your brand’s potential by utilizing unique business archetypes.

Archetypes-In-Branding-Margaret-HartwellToday’s brands are defined by their interactions with customers and the relationships they build with them. In this podcast, discover how using archetypes guides your brand’s storytelling and communications strategy in a way that creates magnetic attraction and lasting value with your customers.

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