Understanding the younger generations can be challenging. We all want to attract the younger crowd to our brands, but how do we create content that allows millennials and beyond to come to us?
We have a really fascinating show for you today. It’s all about millennial marketing and how to use storytelling to connect with the millennial world.
Gabriella Mirabelli is the founder of Anatomy Media in New York. She is the foremost authority on translating millennial behavioral trends for executives at major media enterprises. Her company works with such clients as Amazon, NBC, and Universal, just to name a few.
In addition to millennial marketing, Gabriella and I look at what is happening in the binge watching world. We discuss what the binge culture is doing to the way stories are being consumed and what that can mean for marketers out there in your brand story strategy. Let’s jump in!
- Why it’s critical to understand how to effectively speak to different generations
- How to create content that enables customers to consume the story in ways they enjoy
- How to know when it’s helpful to use data and when it’s better to ignore it
“Habits die hard.” —@g_mirabelli (click to tweet)
“Data is important and can be helpful, but data isn’t the only thing.” —@g_mirabelli (click to tweet)
“You’ve got to finish the story.” —@g_mirabelli (click to tweet)
Mentioned in This Episode:
- Gabriella Mirabelli
- Gabriella Mirabelli on Twitter, @g_mirabelli
- Anatomy Media
- Books of Survival: The Art of John Eric Broaddus
- Traci Johnson
- Consumer Electronics Show
- National Geographic
- Millennials at the Gate
- Andy Warhol
- Mark Valentine
Are you ready to get your brand story straight?
Get your storytelling marketing started with the DIY guide to compelling brand stories that sell. Learn More.
Business Story Strategist, Keynote Speaker and Brand Raconteur
Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.
The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.
Listen To More Episodes