Larry Robertson, Best Selling Entrepreneur Author

#115: How to Speak More Creativity In Your Business Storytelling

#115: How To Speak More Creatively In Your Business Storytelling

We often see creative people as larger than life. People like Elon Musk, Maya Angelou, and Leonardo Da Vinci seem to have achieved a level of genius that is beyond anything we could ever imagine.

business storytelling book on creativity for brand story

Creativity is a critical facet of any organization, yet we are told it’s something that a special few are gifted with. But what if there was a way to change your thoughts to become more creative? Thinking outside of the box is an invaluable skill, and today’s guest will show you how to harness your inner creative genius.

Larry Robertson is the bestselling author of A Deliberate Pause: Entrepreneurship and it’s Moment in Human Progress, and The Language of Man: Learning to Speak Creatively and founder of Lighthouse Consulting

Larry’s area of expertise is in helping businesses leaders and innovators find their creative strengths to make their breakthrough ideas come to life. You will learn that there is no ‘X-factor’ in creative growth, creativity is a mindset rather than an action, and that everyone has the capacity to be an innovative genius.

In This Episode, You Will Learn

  • Five simple truths about creativity
  • How to become a more powerful creative force
  • What all successful stories have in common

Key Quotes

“Today’s top leaders all agree that the most important skill they have is creativity.” – Larry Robertson

“The leaders who are ahead of the game are always asking themselves ‘who cares?’” – Larry Robertson

“They think in questions and know that the answer is not the destination. They don’t instruct, they frame and inspire. They ask a question that is ongoing.” – Larry Robertson

“My father said that you always have to take a deliberate pause and think.” – Park Howell

“We tend to lead towards predictable, data-packed stories that have minimal impact on our reptilian brains.” – Park Howell

“In the grand spectrum of intelligence, IQ score means nothing. We can’t limit ourselves to what society’s constructs tell us is a genius.” – Park Howell

Mentioned In This Episode

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