Michael Gass is the founder of Fuel Lines Business Development, a consulting firm that provides resources and training services to advertising agencies across the globe. Michael joins the Business of Story podcast to share the power of clarifying your “rifle-shot story positioning” to stand out in a crowded marketplace. Learn Michael’s tip to discover your authentic brand story in this Business of Story podcast.
Michael’s blog has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150. Michael credits his successful growth to his business’ focus on a specifically-targeted audience. Learn more about Michael and his services on his website or follow him on Twitter.Listen To More Episodes