Podcast

#501: Fixing the Misery of Board Meetings With Engaging Storytelling

Have you read Cormac McCarthy’s final two books Passenger and Stella Maris?

I just finished them.

They came across to me as a nihilistic meditation on the mathematical certainty of death.

Fun stuff.

McCarthy sneaks in witticisms throughout his writing. There’s one thought he shared that I can’t shake. It goes…

“You shouldn’t worry about what people think about you because they don’t do it that often.”

I thought it was hysterical given our narcissistic social media world where we all compete for attention.

But you want your brand story to stand out.

You want to draw rapt attention to your product or service.

You even worry about how it’s being communicated, because you want people to think of you often. You care about what they think.

Robert Wolfe, co-founder of Moosejaw (sold it to Walmart), CrowdRise (sold it to GoFundMe), and now Zeck, the brand that is taking the misery out of board meetings, knows how to attract and retain attention to his business.

Like the “No Pants” catalog Moosejaw published during the Great Recession because people couldn’t afford complete wardrobes.

After spending time as an operator running board meetings and, on the other side of the table, as a board member, Robert launched Zeck to change the process entirely.

Zeck transforms the dynamic between the leadership team and the board, making board meetings strategic and forward-thinking. Never again will you get into a board meeting to have a deck that you already read, read back to you. Such a waste of time.

Robert has no interests or hobbies and is a terrible sleeper. He has been an advisor to several companies and is faster than Usain Bolt at replying to any message. But, publicly Robert only boasts about his Honorable Mention for ‘Best Breakdancer Using an Old School Cardboard Mat.