Have you ever thought that you had to tell big, sweeping stories to capture attention?
If it’s not epic, it’s boring.
But what if your small, everyday stories carried an even greater impact than you had ever imagined?
You are about to learn from Bernadette Jiwa, the creator of the Story Skills Workshop, who has taught thousands of people to harness the power of their everyday stories.
Her eight bestselling books are modern classics on mastering the art of storytelling to persuade, influence and inspire.
Named by Smart Company as one of Australia’s Top Business Thinkers and listed as one of the Top Branding Experts to follow on Twitter, Bernadette is trusted by leaders from the likes of Disney, UNICEF, Louis Vuitton, Adidas, United Nations, Red Cross, Microsoft, Google, LEGO, and more.
She has advised and consulted with organizations, entrepreneurs and business leaders, from startups to Fortune 500 companies, universities to non-profits, who want to amplify their influence and impact.
Bernadette’s books Hunch and Story Driven were long-listed for the 800-CEO-Read book awards in 2017 and 2018, respectively. Her book Meaningful: The story of ideas that fly was featured in Inc Magazine’s Best Business Books of 2015. Her previous books have been included on LinkedIn’s 20 Books Every Marketer Should Read.
In 2022 her debut novel The Making of Her, was published by Penguin Random House in the US and Australia.
Today we’ll examine storytelling concepts from Bernadette’s book: What Great Storytellers Know: The Seven Skills to Become Your Most Inspiring and Influential Self and she’ll walk you through how to use her five-step storytelling scoffold.
Discussed in this episode:
- The simplest definition of a story.
- Why you absolutely must have change in a story: no change, no story.
- Learn Bernadette’s five-step story scaffolding.
- The seven skills to become your most inspiring and influential self.
Related Episodes You’ll Love:
- #250: How to Grow Your Brand With Bewitching Brand Storytelling with Park Howell
- #361: Ad Contrarian Bob Hoffman on Brand Storytelling
- #222: Why Your Brand Storytelling Needs to be Familiar But Novel with Derek Thompson of The Atlantic
Your Storytelling Resources:
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- Website: https://businessofstory.com/abt/