Survival of the Fittest: The Evolution of Story Marketing
#75: Survival Of The Fittest: The Evolution Of Story Marketing
How is your story marketing evolving?
Most of us are not hunting our food and fighting for our shelter, but there is one thing we’ve continued to do since the time of cave dwellers: we tell stories. Stories are not only what make us human. Storytelling is our most important survival tool.
Today’s guest, Jayde Lovell, is an award-winning neuroscientist and founder of ReAgency, the only P.R. firm specializing in science storytelling. Plus, Jayde has a popular video show on the Young Turks Network Called SciQ where she covers science through storytelling.
I met Jayde while working with my good friend, Dr. Randy Olsen, at UCLA. I sat in their Story Circles workshop, and I couldn’t wait to get her on the show.
In this episode, Jayde and I talk about the importance of story marketing simplicity and structure, analyze Microsoft’s chief storyteller and what Jayde suggests are his storytelling deficiencies (could it make him go extinct as a story marketer?), identify the number one emotion that seeds virality in a post, and discuss what Darwinism has to do with digital storytelling. Is Twitter going the way of the Dodo Bird because it doesn’t have the story genes to survive? We’ll discuss.
In This Episode, You’ll Learn
- Why it’s crucial to have a complete understanding of story structure
- How to use simplicity to get your message heard
- How natural selection has begun to effect social media
“We tell stories every single day.” —@JaydeLovell (click to tweet)
“You need to know the structures first before you can be an effective communicator.” —@JaydeLovell (click to tweet)
“Reality T.V. is not reality.” —@JaydeLovell (click to tweet)
Mentioned In The Show
- Jayde Lovell
- Jayde Lovell on Twitter, @JaydeLovell
- Bill and Melinda Gates Foundation
- Steve Clayton
- Young Turks Network
- Weber Shandwick
- National Academy of Engineering