Arthur Samuel Joseph Business of Story podcast

Arthur Samuel Joseph, Founder of Vocal Awareness Institute

#174: How to Find Your Storytelling Voice

#174: How to Find Your Storytelling Voice

The actual aesthetic of our voices is something many of us have worried about at some point or another. We’ve all seen or heard a recording of ourselves and thought, “Is that really what I sound like?”

The good news is that perception can be changed. Yes, we can even change how we hear our own voices through simple exercises and mindset changes. And more importantly, we can change the way others hear and understand our communications through vocal awareness.

In this week’s show, we’re diving into how to use our voice as an instrument to become a better business storyteller.

How we tell a story vocally is just as important, perhaps even more important, than the story itself. Your voice’s pitch and speed contribute to what others perceive as inauthentic and what we trust. That’s a skill that must inherently be ingrained into our primal minds. It takes some serious vocal awareness, disclipline and dedication to master it.

My guest is Arthur Samuel Joseph, founder and chairman of the Vocal Awareness Institute. Arthur is widely recognized as one of the world’s foremost communication strategists and authorities on the human voice. He’s coached talented individuals like Angelina Jolie, Sean Connery, Tony Robbins, Stephen Covey, Jerry Rice, Kareem Abdul Jabbar, and many more.

His voice and leadership training program, Vocal Awareness, teaches Communication Mastery through a disciplined regimen of specific techniques designed to cultivate an embodied and enhanced leadership presence and personal presence. 

Tune in to hear Arthur Samuel Joseph, world renown voice coach to the stars, teach you techniques on how to use your most powerful but underutilized instrument (your voice) to bring sincerity, depth and persuasion to your business storytelling.

In this Episode, You’ll Learn

  • How to harness and the performance of our vocal storytelling in our presentation technique
  • How to craft a persona statement
  • One exercise that can change the way your own voice sounds to you


“We live in a society where perception is reality.” – Arthur Joseph

“We are not our behavior. It may be how we behave, but is it who we are?” – Arthur Joseph

“A song without a rest is not the same piece of music. Space has value.” – Arthur Joseph

“Just to become socialized, we begin to shut down before we even open up.” – Arthur Joseph

“To be audacious, we first have to believe in our own possibility.” – Arthur Joseph

Mentioned in this Episode

Listen To More Episodes