We’ve all found ourselves in situations where we are at odds with an audience. For example, trying to launch an internal initiative in a corporate environment to a reluctant CEO. Persuading someone to change an unhealthy behavior. Or getting someone with an opposite view to open up and see things your way. On today’s Business of Story, we review the importance of finding common ground to help your stories connect with audiences and move people to action.
We’re fortunate to have the documentary filmmaker, Peter Byck, join us. Peter’s award-winning films, including Garbage and Carbon Nation, have often placed him at odds with audiences because of his subject matter around the highly charged debate on climate change and our impact on it. Peter is a master at finding common ground with his interviewees, as well as the naysayers who confront him on his sustainable storytelling.
You can see how Peter bridges these relationships, not only in his work but also in his two appearances on HBO’s Real Time With Bill Maher.
On today’s podcast, Peter will show you how to overcome nerves when presenting by placing your audience first and foremost in your intentions. You’ll learn the importance of letting serendipity help you find the focus of your storytelling. And he’ll reveal why the “Solution” story is one of the most important narratives you can tell to open the hearts and minds of your audiences.
In This Episode You’ll Learn
- How to relate to an audience that disagrees with you
- Why finding common ground with your audience is vital
- How focusing on being of service to your audience will help you get your story across
“Let me be of service. Let whatever I’m about to say be helpful.” – @peterbyck (click to tweet)
I’ve learned to show people true respect in how I can listen, and they tell me things.” – @peterbyck (click to tweet)
“I decided to just focus on solutions, and that’s what Carbon Nation was all about – solutions.” – @peterbyck (click to tweet)
“I’m not looking to change somebody’s mind. I’m looking to find what they already agree on with me or the other folks.” – @peterbyck (click to tweet)
Mentioned In The Show
- Peter Byck on Twitter – @Co2Nation
- “Carbon Nation” the Movie
- Green Biz
- Soil Carbon Cowboys
- Peter Byck on Real Time with Bill Maher
- Walter Cronkite School of Journalism
- Julie Ann Wrigley Global Institute of Sustainability
Business Story Strategist, Keynote Speaker and Brand Raconteur
Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.
The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.
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