Podcast

#511: How to Avoid Fauxthenticity With Your Brand Story Using the 50% Rule

You’ve heard about the power of being authentic if you want to be successful in business.

But you hear it so much it almost sounds inauthentic. A trending buzzword. A trite insight.

So what if you approached authenticity in a different way?

Erin Hatzikostas joins us today to share how to bring the actual real you to the world with her 50% rule.

She is the founder of b Authentic, a global keynote speaker, and a former Corporate CEO turned professional pot-stirrer, and has written two best-selling books including The 50% Rule, which we will explore today.

Erin is the co-host of “b Cause Work Doesn’t Have to Suck” podcast.

Her talks have reached hundreds of thousands of people, and her thought leadership has been featured on ABC and CBS and published in Business Insider, Fast Company, and a host of other publications.

And she used her unique approach to authenticity to take an insurance company to $50 million in annual revenue before she found her true calling to help you be your most authentic self.

What’s In It For You:

Authenticity is a core component of effective branding.
How the 50% Rule allows for personal expression in business.
Why being genuine is more impactful than sounding smart.
Creativity can stem from blending the familiar with the new.
Engaging content should focus on emotional connections.
Brands must challenge conventional thinking to thrive.

Chapters:

00:00 Introduction and Background
02:00 Authenticity in Branding
06:12 Erin’s Journey to Authentic Leadership
13:26 Defining Authenticity
17:16 The 50% Rule Explained
29:05 Applying the 50% Rule in Business
32:06 Exploring AI in Branding
35:00 The Power of Disruption in Branding
39:25 Crafting Authentic Introductions
41:00 The Emotional Promise of Liberation
45:00 Understanding Brand Archetypes
48:53 Unique Value Proposition and Brand Storytelling

Links:

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#494: How to Make Culture Change Easy Using Your Stories with Jamie Notter
#500: How to Refine Your Brand Story Strategy in Minutes, Not Months, to Rocket Your Revenue with Sean Schroeder

Your Storytelling Resources:

Connect with me:

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Facebook: https://www.facebook.com/groups/BusinessOfStory

YouTube: https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A

Twitter: https://twitter.com/ParkHowell

LinkedIn: https://www.linkedin.com/in/parkhowell/

Website: https://businessofstory.com/abt/

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