Podcast

Park Howell

#250: How to Grow Your Business With Bewitching Brand Storytelling

You have a remarkable brand story to tell and it’s important that it connects with your customers. But perhaps your messaging isn’t as mesmerizing as you wish. I’ll show you how to captivate your audiences in this special edition of the Business of Story podcast.

For five years with this show, I have brought you story artists from around the world to help you craft and tell compelling stories that sell. Now I’m proud to introduce my new book, Brand Bewitchery: How to Wield The Story Cycle System™ to Craft Spellbinding Stories For Your Brand. It will launch in June and I have special pre-order bonuses waiting for you at businessofstory.com/brandbewitchery.

On this show, you will learn the three narrative frameworks I have taught to business people just like you around the world.

A must-read for everyone in communications, marketing, or sales, Brand Bewitchery will completely change the way you think about your story and how to tell it. – Jay Baer, founder of Convince & Convert and co-author of Talk Triggers

But the road hasn’t always been easy.

Here I’ll share the trials and tribulations of my early years, starting with my struggling advertising career in Phoenix, Arizona, to getting in over my head with an international marketer of personal security products, to starting my own ad agency in 1995 called Park&Co.

But these struggles led to great victories, too.

Like helping Adelante Healthcare grow by 600%. Growing Goodwill of Central & Northern Arizona by 400%, and working with my first client, Forever Living Products, which grew from $800 million to at $3 billion company in the 18 years of servicing their business.

Brand Bewitchery unlocks the magic of storytelling to craft a potent brand brew. With Park as your guide, you are learning from one of the best, and his wit, humour and great stories make it a page-turner. I’ll be sure to have it at arm’s reach in my office. – Shawn Callahan, Founder, Anecdote International

I was even named Ad Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. And our agency was named among the top 10 impact companies in 2011 by the Phoenix Chamber of Commerce.

But this show is about the nasty moments that led to my dark nights of the soul. While harrowing and sometimes hilarious, they taught me much and shaped who I am today. I hope you can learn from my trail of travails.

Come along as I read my origin story from Brand Bewitchery. These are the events that led to the founding of the Business of Story in 2016. And the experiences that have shaped who I am today as The World’s Most Industrious Storyteller. This, I’ve learned, is my true calling.

American Mythologist Joseph Campbell said, “If you do follow your bliss you put yourself on a kind of track that has been there all the while, waiting for you, and the life that you ought to be living is the one you are living. Follow your bliss and don’t be afraid, and doors will open where you didn’t know they were going to be.”

So I followed my bliss of understand the magic of storytelling and how it can help achieve remarkable feats.

I now coach, teach, consult and speak internationally on the power of a focused brand story and how to share it in your world for the greatest impact.

Park’s counsel is real, relevant and immediately applicable. If you want to unlock your true potential, this is the read for you. – Jennifer Russo Director Corporate Communications at Banner Health

About Brand Bewitchery

Brand Bewitchery helps you enchant audiences with a crystal clear brand story crafted through the Story Cycle System™. Businesses that have wielded this dynamic narrative process have grown by as much as 600 percent by honing their brand position, promise, personality, and purpose.

Comprehensive and results-driven, Brand Bewitchery guides you through brand creation exercises, illustrative case stories, and engaging Story Quests that enable you to hack through the noise and hook the hearts of your customers.

The resource for leaders of purpose-driven brands, industrious marketers, adventurous advertisers, and clever entrepreneurs, Brand Bewitchery will teach you the applied science and bewitchery of storytelling to ensure that you, your business, and your brand excel through the stories you tell.

But you must understand the magic to cast the spell.

A levitation charm for any organization and leader seeking to elevate their brand, Howell’s brilliant Story Cycle sorcery will have you smiling, engaged, and unbinding the true business of story for ultimate success. – Miri Rodriguez, Storyteller + Global Head of Internships at Microsoft.

Wielding The Story Cycle System™ to Grow Your Organization and People

I’ve spent the past four years coaching Brigadier to 4-star Generals in the United States Air Force on how to use storytelling to recruit and retain top airmen and women. I’ve worked with the leadership, marketing and sales teams of such iconic brands as Dell, Wynn Resorts, Hilton, Premiere Protein, McCormick & Company (the spice people), Cummins (the Diesel engine people), American Express and Banner Health, plus tens of thousands of entrepreneurs and emerging companies.

The story about your business IS your business. Park’s book is a must-read for people who want to use the power of story to design and dominate their own market category. – Christopher Lochhead #1 Apple Podcaster, #1 Amazon Author

What I’ve learned about brand and business storytelling along the way is that you have to understand the magic to cast the spell. That’s why people come to me to learn the applied science and bewitchery of storytelling.

In this episode, listen for the myriad of And, But & Therefore foundational narrative frameworks that are the scaffolding for the show. See if you can spot the five primal elements of a small story to create a big impact.

And settle in as you are taken through the several dimensions of my Story Cycle System used to craft and tell compelling stories that sell.

My promise to you with this journey is to help you excel through the stories you tell.

If you want to confidently share your personal brand story to grow your influence and your career, read this book. Thank you so much, Park, for helping me capture my story, own it and most importantly to be comfortable sharing my story in the right way. –Anjella Crowe Director, Partner Management at Silverline