Marketing isn’t about big, expensive ad campaigns or exploring the latest social networking fad. Nick Westergaard of Brand Driven Digital reveals how brands can do more with less and produce content that empowers customers through dynamic online positioning strategies.
Nick’s book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, details how organizations of any size can simplify their marketing and grow their reach in the ever-changing digital world.
If you enjoyed the Business of Story podcast, be sure to check out Nick’s On Brand podcast, where I had the honor of being a guest. You’ll learn more actionable tips and insights to refine your brand strategy.