Have you ever felt the terror of being totally lost?
In business, we prepare for everyday problems and stick to our established plan. But when the unexpected happens and our existence is threatened, we panic; we either fight a losing battle, retreat as fast as possible, or stop altogether in shock. This Fight, Flight or Freeze thought process is a natural survival instinct, but often it can be the end for us or our business.
Today’s episode is about a survivalist. Jonathan David Lewis of McKee Wallwork, and author of Brand vs. Wild joins us to share his experience in bringing a brand back from the brink.
As a survivor of a business that almost went under, Jonathan has created methods of fixing a sinking brand using survival psychology and real world crisis procedures. You will learn how to take a brand that is lost, and guide it towards your goal.
In This Episode, You’ll Learn
- Seven factors that impact survival of your business
- The Air Force’s Five ‘C’s of survival
- How pride kills in the wild
- “The factors that affect our growth are actually in our control.” – Jonathan Lewis
- “Why do some face adversity and thrive, and others fail?” – Jonathan Lewis
- “Success can be one of our biggest vulnerabilities.” – Jonathan Lewis
- “The first thing you need to do when you’re lost is stop and orient yourself.” – Jonathan Lewis
- “You can only prosper from your most authentic stories.” – Park Howell
Mentioned In This Episode
- Jonathan David Lewis
- Jonathan David Lewis Twitter
- Brand vs Wild
- McKee Wallwork & Co.
- Breaking Bad
- Bob Odenkirk
- Jon Krakauer
- Al Gore’s An Inconvenient Truth
Story Marketer of the Week – Donald Trump
Climate change is the most urgent issue facing humanity, with many people denying the existence of the problem. Scientists working on clean energy struggle to gain traction, but climate change may have found an unlikely, unintentional advocate: Donald Trump.
Documentaries like An Inconvenient Truth are nowhere near as powerful at spreading climate change awareness as the Donald and his denial. Why is this? Because Trump is a contradiction, a conflict, he gives the cause a much-needed antagonist. Having such a vocal opposition towards climate change signaled a call to action like never before.
When your story has high stakes, you can channel that into purpose, and your audience will rally behind your cause. For demonstrating the power of a good conflict we have decided to name Donald Trump as the Story Marketer of the Week.
Business Story Strategist, Keynote Speaker and Brand Raconteur
Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.
The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.Listen To More Episodes