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How I got myself unceremoniously fired on Basecamp by my self-publisher

April 24th, 2014
Business storytelling, brand storytelling and your unique value propostion

How to Live by Your Unique Value Proposition

May 1st, 2018

Columbia Sportswear just went all “Zappos” on me

December 19th, 2010

GMC’s Jeckyll & Hide Green Campaign: Selling A Hybrid Truck to Tree Huggers AND Loggers

February 27th, 2009

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