The Business of Story Podcast with Host Park Howell
Feedspot.com just named the Business of Story the #1 business storytelling podcast for 2022.
Hosted by Park Howell, known as the world’s most industrious storyteller, the Business of Story is ranked among the top 10% of downloaded podcasts internationally.
The goal of the show is to help sales and marketing leaders excel through the stories they tell. Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling stories that sell. #StoryOn!
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134+ FIVE STAR reviews from our fans and couple of trolls:
- “Awesome, actionable and INTERESTING.”
- “Captivating and informative.”
- “Outstanding show. A must listen.”
- “I love the amount of tactical, strategic, and inspirational content in this podcast.”
- “An excellent resource for business communicators.”
- “Blown away!”
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![[JENNIFER RUSSO] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/09/Jennifer-Russo_Wide-v2.png)
#161: How to Bring Clarity and Energy to Your Personal Brand Story
#161: How to Bring Clarity and Energy to Your Personal Brand Story
As I’ve learned from my associates at Anecdote, character trumps credentials every time when you are trying to connect with people. But when looking for a job or reinventing a career, we often make the mistake of leading with our resumes rather than our personalities.
After 15 years as a communications executive with a multi-national mining firm and ready to make a change, Jennifer Russo realized that her powerful resume is just the cost of entry into being considered for the high-level job she was seeking. If she’s going to be successful landing the position that will help define her legacy, she needed to clarify her own brand story. (more…)
![[Avein Saaty Tafoya] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/09/Avein-Saaty-Tafoya-Podcast-Wide.png)
#160: How a Purpose-Driven Brand Story Will Increase the Health of Your Organization
#160: How a Purpose-Driven Brand Story Will Increase the Health of Your Organization
In 2005, Clinica Adelante was an organization struggling to stay afloat. Today, they are a 500 employee-strong community health center serving more than 75,000 patients every year.
What makes this transformation even more amazing is that they have achieved this without losing sight of their noble philosophy of providing affordable healthcare for all. (more…)
![[JAY BAER & DANIEL LEMIN] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/08/Podcast-Multiple-Contributors-Wide.png)
#159: How to Share Your Brand Story Through Talk Triggers
#159: How to Share Your Brand Story Through Talk Triggers
Word of mouth marketing is incredibly effective – if done the right way.
A talk trigger or story starter is a tool that can be used by businesses to carve a distinct brand identity via powerful word of mouth marketing. (more…)
![[Murray Nossel] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/08/MurrayNossel-Wide.png)
#158: Why Story Listening is More Powerful Than Storytelling
#158: Why Story Listening is More Powerful Than Storytelling
The most powerful way to connect with your people and move them to action is by engaging them in a well-told story. But few people realize that great storytelling actually starts with listening.
![[Annette Franz] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/08/Annette-Franz-Podcast-Wide.png)
#157: Using Journey Maps to Tell Customer and Employee Stories
#157: Using Journey Maps to Tell Customer and Employee Stories
How does a customer experience your brand? Do they leave an interaction feeling enlightened and empowered? Or do they leave feeling disconnected and disenfranchised?
![[John Martinson] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/08/JohnMartinson_Wide.png)
#156: How a Purpose-Driven Brand Story Will Propel You and Your Business
#156: How a Purpose-Driven Brand Story Will Propel You and Your Business
Nowadays, businesses are starting to realize how truly vital it is to have a purpose-driven brand. That’s because when your brand has a true purpose behind it, your potential for success increases dramatically.
![[Jeffrey Shaw] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/07/Jeffrey-Shaw-Wide.png)
#155: How to Use the Secret Language of Your Customer in Your Brand Storytelling
#155: How to Use the Secret Language of Your Customer in Your Brand Storytelling
Have you ever overheard a conversation between two teen girls gushing over the latest and greatest Kylie Jenner Lip Kit and you think to yourself “Wow, those girls are not even speaking my language.”? (more…)
![[Paul Skah] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/07/PaulSkah_Wide.png)
#154: How to Leverage the Natural Forces in Your Business Storytelling
#154: How to Leverage the Natural Forces in Your Business Storytelling
There is a raw energy in narrative and evolved leaders use story to empower people a catapult them to action. But we often look just upon the surface of a tale or anecdote without appreciate the story elements, like protons, electrons and neutrons, that power it. Until today’s show.
![[Jason Ensler] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/07/Jason-Ensler-Podcast-Wide.png)
#153: How to Evolve as a Brand Storyteller
#153: How to Evolve as a Brand Storyteller
What is it about TV shows, movies, or those viral Facebook videos that keep you glued to the screen? The answer is quite simple: story. And if you are able to create a story that the audience can truly connect to, you’ve struck gold.