We all want to be compelling storytellers and create memorable presentations, but sometimes it’s difficult to make business data compelling. Investing in a few planning steps and letting yourself practice storytelling techniques can help you craft more authentic, compelling, and effective business presentations based on your available data.
Today we have a specialist with us. Her name is Janine Kurnoff. She and her sister, Lee Lazarus, run the Presentation Company. They’ve been doing amazing presentation work for the likes of Apple, Facebook, Pepsi, Cisco, and Hewlett-Packard, among others. Janine is on the show today to take us through what goes into creating a terrific presentation and where to find your stories. How can you have a very dedicated approach to practicing storytelling so that you get better with every presentation you make?
Janine talks about the four primary story elements to every great presentation, She also shares a quick step-by-step process to plan your presentation. Finally, she takes us through the three ways to incorporate the use of character, an essential element in every story, into your work.
In This Episode You’ll Learn
- Why you should always start with story to create great presentations
- How to remain authentic and connect with your audience
- How to plan and practice your storytelling to improve your skills
“Drop the PowerPoint. Close your laptops. Start with your story first.” — Janine Kurnoff
“You can have your data, but you need to wrap it in a story. Otherwise, it’s just facts.”— Janine Kurnoff
“I truly believe we are all innate storytellers.” — Janine Kurnoff
“Great storytelling takes practice.” — Park Howell
Mentioned In The Show
- Janine Kurnoff
- Janine Kurnoff on Twitter, @JanineKurnoff
- The Presentation Co.
- Lee Lazarus
- Nirvana Technologies
- Jerome Bruner
- Randy Olson
Business Story Strategist, Keynote Speaker and Brand Raconteur
Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.
The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.Listen To More Episodes