How would you go about creating a brand story for a person? Would you be able to sell an individual’s personal story or even your own?
We at Business of Story focus on teaching storytelling and branding techniques for media marketers, advertisers, nonprofits, and other business-oriented organizations and leaders.
Today we ask you to think of another area you can improve upon with a little bit of storytelling.
Marketing your own life is something that may be overlooked a bit too frequently, but if you can harness the power of story, the possibilities of your personal growth are endless.
With a bit of narrative, you’ll stand out above the rest, whether it be a job interview, making a big sale or just gaining a positive reputation in your community.
Our guest on this podcast episode is Sally Hogshead of How to Fascinate.
Author, advertiser, branding expert, media marketer and mother of eight, Sally joins us to share her story and what led her to the creation of her Fascination Personality Test.
Discover How The World Sees You with Sally Hogshead’s Personality Test
Her creativity has been a defining part of her character, and from elementary school classrooms to international corporate offices, Sally’s experiences in story brand marketing have helped her craft her personality test to help you understand and utilize your own character.
In This Episode, You’ll Learn…
- What does it mean to live into your story?
- What makes a person fascinating?
- How can you sell your personal story, and how can it benefit you?
- How to Fascinate with Sally Hogshead’s Personality Test
“You don’t have to change who you are. You have to become more of who you are.” – Sally Hogshead
“If you try to be all things to all people, you end up being nothing to anyone.” – Sally Hogshead
“It’s one thing to tell a client that they need to take risks, it’s another thing to do it yourself.” – Sally Hogshead
“In creativity, the really good stuff that actually touches people and moves them to action is rebellious in its own way.” – Park Howell
“My purpose now, more than ever, is completely focused on helping people live into their most powerful stories.” – Park Howell
Mentioned In The Show
- Sally Hogshead
- Sally Hogshead Twitter
- Fascinate: How to Make Your Brand Impossible to Resist
- Fascination Personality Test
- Radical Careering: 100 Truths
- Fascinate: Your Seven Triggers to Persuasion and Captivation
- Speaker Hall of Fame
- Park & Co
- Hero’s Journey
- Adelante Healthcare Group
- Goodwill of Central Arizona
As promised, a pic of my Partridge Family bus paint scheme milkman’s hat.