Blake Hutchison

#366: How to Use Storytelling to Sell Your Online Business

#366: How to Use Storytelling to Sell Your Online Business

Welcome to the seventh-anniversary show of The Business of Story. I’m delighted that you and I are still here after 366 episodes. Thank you for listening and for all of the amazing guests that have made the Business of Story possible.

Our goal is always to help you excel through the stories you tell!

But what I didn’t realize after all of these years is that I can actually sell my podcast, blog and other online enterprises through the world’s largest online marketplace.

Today, you’ll learn from Blake Hutchison, CEO of Flippa.com, about how they use storytelling to connect buyers and sellers through amazing investor and exit stories their customers have experienced since 2009.

Blake has been involved in growth-stage businesses and in leadership roles for the past 15 years at LuxuryEscapes, Xero and Lonely Planet and accordingly has a unique understanding of SaaS, ecommerce and publishing businesses. He has a unique appreciation and respect for the startups and small business owners using Flippa, as he was the Founder of venture-backed startup GOOD44, an eCommerce marketplace for specialty retailers.

Flippa.com’s global network of buyers and investors–companies and acquisition entrepreneurs–connect, negotiate and transact with over 6,000 business owners on deals valued between $5,000 and $50MM.

Flippa.com’s Making Millionaires YouTube series is a great example of powerful storytelling sharing the highs and lows of building a business and then exiting with the wealth you deserve.

Learn how to use storytelling to sell anything. For example, you’ll hear about a Florida police officer who gave up her salary 25 years ago to build a healthcare certification portal. She knew nothing about the internet or healthcare certification but built it anyway and sold it through Flippa.com setting her up for financial freedom.

Discussed in this episode:

  • How to sell your blog, podcast, app., SaaS and other online businesses
  • Why you should build an online business instructing in a niche to be a sought-after acquisition target
  • How you can use their storytelling framework to illustrate the impact your product or service is making in the world


Storytelling Strength Builders:

Start your The ABT’s of Branding™ online quick course now.










Click here for your The ABT’s of Selling™ online quick course.










Grab your copy of The Narrative Gym for Business to hone your ABTs.











Craft your brand story strategy today.










Listen To More Episodes