Podcast
#242: 5 Tactics to Convincingly Share a Data Story
#242: 5 Tactics to Convincingly Share a Data Story
We have all experienced the numbing of the brain that occurs during a data-heavy presentation. And if you were bored to numbness, you can guarantee others were too, including decision-makers. But, it is often impossible to present without any numbers or data. So the challenge is to make the numbers and data tell a story. So, we asked Shawn Callahan, author of the award-winning Putting Stories to Work and founder at Anecdote, the world’s largest business storytelling enterprise, to share his five-story tactics to bring data alive with your audience and move them to action.
Discussed in this Episode
- The importance of short anecdotal stories and when it is best to use them
- How data analysts can utilize story to influence and inspire decision-makers
- How to properly incorporate data to support your story
- How to overcome anti-stories
Resources & Links
- Anecdote
- Putting Stories to Work
- Anecdotally Speaking
- Episode #142: How to Develop Your Business Strategy Story to Grow Your Brand and Your People
- Connect with Shawn on Linkedin
- Follow Shawn on Twitter
- Follow Shawn on Instagram
- Connect with Shawn on Facebook
- Start your 30-day free trial of Sendible today. Don’t forget to use our special link to get 30% off the Traction plan: sendible.com/park30
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