Shawn Callahan

#242: 5 Tactics to Convincingly Share a Data Story

#242: 5 Tactics to Convincingly Share a Data Story

We have all experienced the numbing of the brain that occurs during a data-heavy presentation. And if you were bored to numbness, you can guarantee others were too, including decision-makers. But, it is often impossible to present without any numbers or data. So the challenge is to make the numbers and data tell a story. So, we asked Shawn Callahan, author of the award-winning Putting Stories to Work and founder at Anecdote, the world’s largest business storytelling enterprise, to share his five-story tactics to bring data alive with your audience and move them to action.

Discussed in this Episode

  • The importance of short anecdotal stories and when it is best to use them
  • How data analysts can utilize story to influence and inspire decision-makers
  • How to properly incorporate data to support your story
  • How to overcome anti-stories

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