Podcast

#481: Five Stories of Major “Aha!” Moments in Vet. Med. That Heal and Inspire

I bet you love what you do and you’ve probably invested tons of time, money and energy to become your customers’ go-to resource.

But you have those dark days too when you question the career track you’re on.

For instance, I recently learned that small animal veterinarians and practitioners are leaving the profession at a startling rate because the pressures of providing healthcare to pets and their human owners have them questioning their stressful career choices.

So I was invited by the American Animal Hospital Association to inspire these critical caregivers to share their stories underscoring the importance of their contributions to society.

We first taught our storytellers how to use the ABT (And, But, Therefore) narrative framework as the foundation for their story.

Then we identified a moment in their life/career that had a huge impact on them; a moment that informs who they are today and why they do what they do.

We crafted their anecdotes on the Five Primal Elements of a Short Story for Big Impact, which is essentially an expanded ABT.

Today, you’ll hear five stories that demonstrate how important it is to truly understand why you do what you do, to overcome the doubt and exhaustion you experience when you find yourself, well, in your career dog house, and how you can emerge with your tail happily wagging.