[Murray Nossel] Business of Story podcast

Murray Nossel, Founder of Narativ & Author

#158: Why Story Listening is More Powerful Than Storytelling

#158: Why Story Listening is More Powerful Than Storytelling

The most powerful way to connect with your people and move them to action is by engaging them in a well-told story. But few people realize that great storytelling actually starts with listening.

Business storytelling and listening, corporate communicationsHow many times have you tried to present something, only to find that people are on their phones? Staring out the window? Answering emails on their laptops?

Most people don’t realize that it’s actually more important to develop story listening skills if you ever what to become a solid storyteller.

Murray Nossel is a guru when it comes to listening. He is the co-founder of Narativ and the author of Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication. If you’re struggling to get your audience to listen, he’ll show you how to gain your audience’s full attention. Find out how you can be a better story listener and expand your influence as a leader. 

In This Episode, You Will Learn

  • How to identify the outside factors that could be affecting your listening
  • How to help your audience overcome their listening obstacles
  • Techniques to strengthen your listening muscles

Key Quotes

“The most important component in a story is its reciprocal relationship with listening” –Murray Nossel

“Listening is the air that stories breath.” –Murray Nossel

“Listening isn’t just listening with your ears. It’s being there and reading body language. It’s so much more physical than just hearing what’s going on.” –Park Howell

“Pushing creates counter-resistance.” –Murray Nossel

“Acknowledge your listeners. Thank them for listening. Let them know that their listening makes a difference to your story and that without it, your story would lose its potency” –Murray Nossel

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