[JAY BAER & DANIEL LEMIN] Business of Story podcast

Jay Baer & Daniel Lemin, Authors of Talk Triggers

#159: How to Share Your Brand Story Through Talk Triggers

#159: How to Share Your Brand Story Through Talk Triggers

Word of mouth marketing is incredibly effective – if done the right way.

A talk trigger or story starter is a tool that can be used by businesses to carve a distinct brand identity via powerful word of mouth marketing.Talk Triggers for Word of Mouth Marketing

Creative and purposeful implementation of talk triggers is necessary to garner customer traction and propel your business forward. In this week’s show, you will learn how to do just that. Jay Baer, Maestro of Word of Mouth Marketing and Daniel Lemin, a leader in reputation management, join forces to discuss their latest book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.

What does Cheesecake Factory have in common with a tire dealer in Sacramento? Or, for that matter, a New Jersey dentist with Mailchimp? Jay and Daniel talk about these businesses which have been astute enough to develop an intimate understanding of their customer expectations. This has allowed them to figure out remarkable yet relevant talk triggers – which have translated into brand differentiation and solid business growth.

Because businesses sometimes have a poor understanding of customer expectations, they often end up using wrong talk triggers. Or, maybe triggers that get commoditized quickly. How can a business avoid making this blunder? The absence of a proper framework has been a big deterrent so far. But not anymore. Jay and Daniel discuss the “456″ framework and “The Triangle of Awesomeness” – simple but highly effective tools for understanding the customer mindset and coming up with a unique talk trigger for your brand.

Tune in now to discover how you can have the unique advantage of your customers marketing your business for you.

In This Episode, You Will Learn

  • The framework for designing an effective talk trigger
  • How to correctly understand your customer’s expectations
  • How to determine if a talk trigger is ill-suited for your business

Key Quotes

When you play ‘follow the leader’ you’re never going to be anything other than second-to-best. You’re certainly not going to be distinctive or memorable.” Jay Baer

“The real key is understanding customers and what they expect.” Daniel Lemin

“When you are actually disproportionately warm and humane and kind to your customers, it actually stands out. So much so that it become talkable. It becomes sharable.” Jay Baer

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