Podcast

Michael Zipursky

#262: How to Tell Your Consultant Story

#262: How to Tell Your Consultant Story

If you are in the consulting industry, then chances are you have been greatly impacted by the COVID-19 pandemic with no resolution in sight. Many have succumbed to fear and given up their practice altogether.

But even during this time of chaos and uncertainty, there is opportunity. It begins with the capability to connect with potential clients and the ability to pivot to meet their needs. So, my guest Michael Zipursky will share how you can utilize elements of story to do just that and create a more robust and profitable consulting platform for the world that lies ahead.

Discussed in this Episode

  • The four actionable steps you can take now to spur business growth
  • How to utilize the power of story to provide value for your clients and customers
  • How to overcome the negative stories we tell ourselves due to our inherent negativity bias
  • How story allows you to not only connect with clients and customers but also lead from a place of service

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