How to Create a Brand Story Customers Will Root For
Everyone knows that audiences love a good story of the underdog. And most people, whether they are willing to admit it or not, have some sort of underdog story. And if you are willing to take that “all is lost” story and embrace it, you may just be able use it to your advantage.
Not only can you use it to your advantage, but you can use it to create a brand story that customers will have no choice but to root for.
No one knows more about using your lows in life to your advantage than Jen Grisanti.
Jen Grisanti is a story consultant, independent producer and a writing instructor for NBC’s Writers on the Verge. She is also a blogger for the Huffington Post and has authored three books, her most recent of which is “Change Your Story, Change Your Life: A Path to Your Success.”
On today’s episode, Jen will show you how she used her “all is lost” moment to climb the corporate ladder towards her dream career, and how you can too. She will teach you how to craft, package and sell your business and brand story
In This Episode, You Will Learn
- The importance in finding your voice
- How to use your “all is lost” moment to your advantage
- The importance of the four-part story structure of trigger, dilemma, choice, and pursuit
“Story is simply a mirror of life.” –Park Howell
“The more pain you’ve gone through in your life, as painful as it is during the time that it’s happening, it’s your gold as a writer.” –Jen Grisanti
“We have stories because it’s how we make meaning out of the chaos around us” –Park Howell
“Your personal story is what connects to your professional pursuits, and that’s what ultimately connects people to you and your success.” –Park Howell
Mentioned In This Episode
- Jen Grisanti
- Story Line: Finding the Gold in Your Life Story
- TV Writing Took Kit
- Change Your Story, Change Your Life: A Path to Your Success
- “A Passion to Win” by Sumner Redstone
- Writers on the Verge
Listen To More Episodes