Matthew Winkler, educator, author and originator of the popular TED-Ed Talk “What makes a hero?” highlights the process of applying story to your brand by exploring the Hero’s Journey.
What trials unite many of history’s most interesting heroes? And what do we ordinary people have in common with these literary heroes? Matthew Winkler takes us step-by-step through the crucial events that make or break a story.
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Matthew Winkler is currently working on a nonfiction book exploring how the hero’s journey concept connects ancient myths and modern stories with the everyday experience of today’s teenagers. You can see more of Matthew’s story insight on his website.