Matthew Winkler, educator, author and originator of the popular TED-Ed Talk “What makes a hero?” highlights the process of applying story to your brand by exploring the Hero’s Journey.
What trials unite many of history’s most interesting heroes? And what do we ordinary people have in common with these literary heroes? Matthew Winkler takes us step-by-step through the crucial events that make or break a story.
Matthew Winkler is currently working on a nonfiction book exploring how the hero’s journey concept connects ancient myths and modern stories with the everyday experience of today’s teenagers. You can see more of Matthew’s story insight on his website.
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Business Story Strategist, Keynote Speaker and Brand Raconteur
Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.
The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.Listen To More Episodes