[Randy Murray] Business of Story Podcast

Randy Murray, Randy Murray Productions

#166: How Truth is Your Most Powerful Storytelling Element

#166: How Truth is Your Most Powerful Storytelling Element

One of the most important commodities in our industry is truth.”   In a world where almost everyone’s personal struggle revolves around the approval from others, it’s always been easier to say what we think people want to hear instead of what things actually are.

Truth is the most powerful tool every storyteller can use when they want to win the hearts of their audience. 

Our guest on this week’s show, Director Randy Murray, is the man behind the scenes and success of Dr. David Brill’s political ad featuring six siblings who rebelled against their brother, Paul Gosar, and encouraged the public to oust him as their Arizona Congressman. 

These 6 siblings used nothing but pure, honest words, and told the public a story of a family and how they struggled with the truth they all had to live with. They wanted to tell the world what is really happening in the hopes that the rebellion will end up saving not only the people of Arizona, but will also put a permanent end to their brother’s evil ways.

Randy unravels the shocking revelation that truth, in its deepest essence, is actually the best tool any storyteller can use in this lifetime. And, he’ll teach us how we can turn the truth into the most compelling element to create a hit story of all time. 

In This Episode, You Will Learn

  • The structure of how stories are presented
  • The best industries who expose the truth to the public
  • How true stories are utilized as a powerful storytelling weapon

Key Quotes

“We are storytellers and that’s what we do. Whether we are technicians, whatever we do, we are storytellers.” –Randy Murray

“You are telling the truth and you got people to tell the truth.” Park Howell

“A great story starts with a great interview.” Randy Murray

“One of the most important commodities in our industry is truth.” Randy Murray

“Part of telling a story is not telling a story. It’s letting it happen and just capturing it.” –Randy Murray

“What makes a good film is not what you put in it, it’s what you don’t put in it.” –Randy Murray

Mentioned In This Episode

Listen To More Episodes