Eric Munn – Social Media Lead at Onion Labs

Why Your Business Stories Are a Joke (or Should Be)

#28: Why Your Business Stories Are a Joke (or Should Be)

Should businesses embrace comedy in their stories? Eric Munn of satirical news outlet Onion Labs shares his expertise and insight on when and how brands can successfully use humor in business

communications, especially in digital. Mann says that social media provides a break in people’s lives, and they scroll through endless amounts of content, so you have to make thumbstoppers: a strong visual with a quick tory using humor and a call to action.

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