Podcast
#257: Words That Work in Your Brand Storytelling
#257: Words That Work in Your Brand Storytelling
If you are a Business of Story listener, you are aware of the unlimited potentials of storytelling and the ability it has to tap into consumer emotions to bring your brand into their lives in a personal way.
But how can you determine which emotions to target and better yet, how do you best elicit such emotions in your storytelling? Find out by listening to my guest, Candice Frazer, share why the specific words you use in your storytelling hold the power to captivate (or not captivate) your audience.
Discussed in this Episode
- How TTI Success Insights uses technology to determine the most effective stories for every audience
- Why your choice of words is crucial to the success of your storytelling goals
- How to utilize specific words in your stories to attract the ideal customer
- How to utilize specific words in your stories to repel the anti-customer
- How to apply specific words to your stories to increase your influence
Resources & Links
- TTI Success Insights
- TTI Success Survey
- 12 Driving Forces: words that work & words that don’t work
- Connect with Candice on Linkedin
- #170: How to Use Storytelling for Optimal Personal Performance
- Brand Bewitchery
- Business of Story online course
- The Social Media Storytellers Facebook Group
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