Lisa Cron – Author of Wired for Story

#10: Your Audience is Wired for Story

Lisa Cron – Author of Wired for Story         Lisa Cron – Author of Wired for Story        
#10: Your Audience is Wired for Story           #10: Your Audience is Wired for Story          
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    Lisa Cron – Author of Wired for Story

    #10: Your Audience is Wired for Story

    #10: Your Audience is Wired for Story

    How to harness your storytelling superpower

    Storytelling is the closest thing to magic that humans have developed. The ability to transfer a thought or emotion from one brain to another, to transfer that through hundreds of generations of people, even once the original story teller is long dead, is an incredibly powerful force.

    This superpower we have, the power gained merely through writing pages in a book or relating one’s experiences to another, is baffling and marvelous and there are no other species that use this ability. Storytelling is the force that made humans what they are today; there would be no language without stories, no societies without empathy and understanding, and no progress without collaboration through similar experiences.

    Our guest today, Lisa Cron, author of Wired for Story and Story Genius, has worked for years with writers, educators and nonprofit organizations to help strengthen their messages through the magic of storytelling narratives.

    Humans need storytelling just like they need food and water. Find out how to harness your superpower on this episode of Business of Story.

     

    Primary Points

    How stories can make someone live another person’s experiences

    Why stories are the primary method of communication

    What effect does a narrative has on a person’s mind

     

    Key Quotes

    “Story is story, regardless of format.” – Lisa Cron

    “Emotion is how we make every decision.” – Lisa Cron

    “Story isn’t a way to communicate: story is THE way to communicate.” – Lisa Cron

    Mentioned:

    Department of Defense

    Wired for Story

    Story Genius: How to Use Brain Science

    Story or Die

    TedX

    Lynda

    Furman University

    Will and Grace

    Listen To More Episodes

    Lisa Cron – Author of <em>Wired for Story</em>

    #10: Your Audience is Wired for Story

    Lisa Cron – Author of <em>Wired for Story</em>         Lisa Cron – Author of <em>Wired for Story</em>        
    #10: Your Audience is Wired for Story           #10: Your Audience is Wired for Story          
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